The agriculture challenge

Bringing innovative solutions to the growers and helping them achieve sustainable farming is the only option for coping with the challenges of today’s agriculture sector

Food production is dependent mainly on land and water resources. IWMI’s (International Water Management Institute) Physical and Economic Water Scarcity Indicators show that the countries that will not be able to meet the estimated water demands in 2025, even after accounting for the future adaptive capacity, are called “physically water scarce”.


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