Marketing strategy and value chain for 'fortifer', an innovative organic fertilizer
Increasing population coupled with rapid urbanization has greatly accelerated the waste generation rate in developing countries whereas insufficient collection and inappropriate disposal of liquid and solid wastes result in water, land and air pollution, and pose risks to human health and the environment. On the other hand, the high content of organic matter contained in the waste streams provides an opportunity for value creation through the production of organic and organo-mineral fertilizer pellets for agricultural production. To address these issues IWMI has developed innovative excreta-based fertilizer formulations collectively described as Fortifer pellet tailored for different agricultural uses. Fortifer is a safe, efficient and cost effective organic fertilizer pellet produced from fecal sludge and other waste streams such as domestic and agricultural waste that can be blended with additional input materials to enhance nutrient value. The overall goal of this project is to promote a wider use of Fortifer pellets in the agricultural sector of Ghana and to design marketing strategies that support and enable small and medium scale private enterprises engaged in the production of organic fertilizer pellets to effectively market and introduce Fortifer for agricultural use in Ghana.