IPS News: How Market Knowledge is Powering Africa’s Solar Irrigation Sector

By identifying and segmenting customer groups, companies can target their products and services to the right people, in the right way.

ACCRA, Ghana, Aug 13 2021 (IPS) – ‘Know your customers’ is arguably the first rule of marketing. By identifying and segmenting customer groups, companies can target their products and services to the right people, in the right way. This can open-up opportunities for growth, inform product development and improve customer retention.

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