Agree with everything you say, Michael!
And I think this is a timely conversation to be having.
Just one thing to add: In my experience, corporate communications, including that of the CGIAR Consortium, has always relied heavily on project work and communications (rather than program or institutional work and communications) as its central storehouse of material. Nothing beats a story about individuals working in a specific project, usually against great odds, to better the lives of people living in hardship. The challenge I face on a daily basis, and have never resolved, is how to get more than a handful of these project stories told, and told well, in any given period. I am in overwhelm daily about the rich stories that could be told, and constantly aware of those we are not telling for lack of time. . . .
One thing that has helped to address that is all the KM work now to document and communicate in and with and for projects right from the beginning in planning workshops etc. That is fabulous. But I want to see so much more!
Would be great to have a conversation started here on what project-level, as well as regional-level, communications could be like in future. This is where the science LIVES. This is where the biggest differences could be made in all our communications.
Agree with everything you say, Michael!
And I think this is a timely conversation to be having.
Just one thing to add: In my experience, corporate communications, including that of the CGIAR Consortium, has always relied heavily on project work and communications (rather than program or institutional work and communications) as its central storehouse of material. Nothing beats a story about individuals working in a specific project, usually against great odds, to better the lives of people living in hardship. The challenge I face on a daily basis, and have never resolved, is how to get more than a handful of these project stories told, and told well, in any given period. I am in overwhelm daily about the rich stories that could be told, and constantly aware of those we are not telling for lack of time. . . .
One thing that has helped to address that is all the KM work now to document and communicate in and with and for projects right from the beginning in planning workshops etc. That is fabulous. But I want to see so much more!
Would be great to have a conversation started here on what project-level, as well as regional-level, communications could be like in future. This is where the science LIVES. This is where the biggest differences could be made in all our communications.
Would love to hear ideas on this.
Thanks again for starting this conversation!