Small ag traceability is cheap and effective. Big ag traceability is irrelevant. Small producers should not be selling to Unilever for soap, they should be making soap.
It is standard corporate response to take a criticism and study how they can leverage the criticism into more power and profits. Strategy: never criticize big business. When Shell Oil becomes a "green certified" company you lost, you did not win.
Asking bigbiz to do the right thing is to ask a wolf pack "what's for dinner?"
Small ag traceability is cheap and effective. Big ag traceability is irrelevant. Small producers should not be selling to Unilever for soap, they should be making soap.
It is standard corporate response to take a criticism and study how they can leverage the criticism into more power and profits. Strategy: never criticize big business. When Shell Oil becomes a "green certified" company you lost, you did not win.
Asking bigbiz to do the right thing is to ask a wolf pack "what's for dinner?"