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Thanks Powell. Here's a reply from Dr. Shepherd: “Thank you for your considered comment. I fully agree that we should be building up our ability to predict the effect of policies on stakeholder investment in soil management and the feedback effects of soil management on stakeholder behaviour and further investment in soils. We advocate projecting such effects based on our current knowledge and then comparing outcomes with projections as a basis for learning. Our holistic risk-return modelling approach provides this type of learning framework.”