When it comes to saving the planet, blue is the new green. That’s the case at least in the realm of marketing, according to industry experts. As brand fatigue settles into the now-entrenched green movement and talk abounds of “greenwashing” by big business, trendspotters have turned their gazes seaward and skyward. The shift is occurring in tandem with an increased awareness and concern of shrinking water supply around the globe. The International Water Management Institute said recently that water crises will probably crop up in many parts of the world if current food production and environmental trends continue.

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Source: http://www.nationalpost.com/news/story.html?id=328

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